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Marketing - Berács József

Élvezd Marketing Berács József epub könyvek ingyenes olvasás

ÁR: INGYENES
FORMÁTUM: PDF EPUB MOBI DOC
DÁTUM: 2016
MÉRET: 10,91
ISBN: 9789630597739
NYELV: MAGYAR
SZERZŐ: Berács József

Leírás:

Marketing leírása Nehezen találni ma Magyarországon olyan marketing szakembert vagy vállalati felsővezetőt, aki ne ismerné ezt a könyvet. Jómagam közel húsz éve fogtam először kézbe „a" Bauer-Berács egy példányát, és most nagy élvezettel olvastam a legújabb, immáron negyedik, átdolgozott kiadást. Friss, modern szemlélet, olvasmányos stílus és izgalmas gyakorlati példák jellemzik, amelyek a legújabb nemzetközi kutatások eredményeit mutatják be. Jó szívvel ajánlom a jövő és a jelen marketing szakembereinek és vállalati felsővezetőinek is! Seres Miklós ügyvezető igazgató Hilti (Hungária) Kft.

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